Day 3 – Working Together to Define Competitive Advantage

Day 3 - Competitive Advantage Group

A critical component of business planning includes creating a competitive analysis chart. That means taking the time to do research to compare your proposed products, services, marketing mix and business capabilities to similar businesses serving your target market. Allison, Ocean, and Matilda are working in a group to help each other identify where they where they stack up against their competitors…and to determine what strengths they have that can be their competitive advantage.